Postmates wanted to position themselves as a holiday hero and Secret Los Angeles' community was the perfect audience. This campaign allowed SLA to strengthen our strategic partnership with a large brand and build connections with our followers. Content strategy consisted of "man on the street" videos, articles, Instagram feed posts + paid ads, and a webpage banner. As the Branded Content Producer, I used the holiday season as a backdrop and food as an avenue for connection to align brand identities while staying authentic to SLA's editorial style.
Homepage background featuring "We Get LA" tagline and local restaraunts.
Instagram posts promoting click through to articles.
Articles promoting Postmates as a holiday solution.